Social media IS a big thing

Pepsi's Twitter link on their label

I noticed this on a bottle of Pepsi Throwback. Pepsi now considers their Twitter to be of equal importance to their web site. I’m not a huge Pepsi fan, so I haven’t really paid attention to what they’re doing with their brand in social media, but from looking at their Twitter, it seems like they’re doing a lot of things right. They’re certainly doing better than a surprising number of companies which still don’t seem to understand social media or its importance.

So here’s a little hint to companies which don’t quite get it: look at the calendar. It’s not 2007 anymore. Social media isn’t the next big thing, it IS a big thing. Hoping that your competitors are even more clueless than you about using Twitter, Facebook, etc is not a social media strategy, its laziness. Get off your asses or lose to those who do.

Matthew Petro Recommends

The First and Only Rule of Social Media for Salesmen (Chris Conrey)
How To Find a Social Media Expert (Derek Neighbors)
Phoenix is a (bad) cell phone company (Tyler Hurst)

View Comments to “Social media IS a big thing”

Brian 5 March 2010 at 8:05 am #

About as classy as putting your MySpace URL on it! But I guess that WOULD be “sooo 2007″ (or is it more like 2005?)
Matthew Petro 18 March 2010 at 8:08 am #

Maybe 2006?
Matthew Petro 18 March 2010 at 3:08 pm #

Maybe 2006?
Hey big organizations, trust your employees! | Matthew Petro

[...] big corporations and government offices are concerned about social media. They don’t understand how to use it effectively and they fear it more than online shopping, webmail and weap0ns. Yeah, [...]