Matthew Petro

Social media IS a big thing

Tweet

I noticed this on a bottle of Pepsi Throwback. Pepsi now considers their Twitter to be of equal importance to their web site. I’m not a huge Pepsi fan, so I haven’t really paid attention to what they’re doing with their brand in social media, but from looking at their Twitter, it seems like they’re doing a lot of things right. They’re certainly doing better than a surprising number of companies which still don’t seem to understand social media or its importance.

So here’s a little hint to companies which don’t quite get it: look at the calendar. It’s not 2007 anymore. Social media isn’t the next big thing, it IS a big thing. Hoping that your competitors are even more clueless than you about using Twitter, Facebook, etc is not a social media strategy, its laziness. Get off your asses or lose to those who do.